Once Upon a Time in Hollywood tells the story of washed-up actor Rick Dalton. Once Rick had his own television series, a famous western called Bounty Law. But 'it ain't been that time in a long time' and now Rick's only regular parts are as the heavy, ready to be bested by whichever young 'swingin' dick' the networks want to make a new star out of come pilot season. When a talent agent approaches Rick about starring in Italian Westerns ('Eye-talian Westerns'?), it only ignites a new crisis of confidence for the perpetually insecure actor.